The Hawks have bounced around chromatically speaking, initial using a blue and red color scheme upon arriving in Atlanta. That era was followed by two years of royal and kelly green before the team settled on red and athletic gold for 20 years. In 1992,...
The Grizzlies began play in 1995, albeit in Vancouver, British Columbia. Their original color scheme of teal, black, brown, and red followed them to the Volunteer State in 2001, but was replaced by a palette of navy, columbia blue, and yellow in 2004. My concept...
When the Los Angeles Clippers rebranded in the summer of 2015, they did so to underwhelming results. The changes included dropping the traditional LOS ANGELES to refer to themselves simply as L.A., adding black to a color scheme of red and royal, and unveiling a...
The Cavaliers used the league-wide switchover to Nike to make significant changes to their uniforms, adding black to an already dark color palette of burgundy, athletic gold, and navy. My concept lightens the color scheme and refocuses it on burgundy and athletic gold, in addition...
The Chicago Bulls sport one of the most iconic logos in the NBA. The forward-facing bull head hasn't changed since the team's inception in 1966. The Bulls are also one of the only NBA teams that do not feature a basketball in their primary or...
With the exception of the Allen Iverson era, the Sixers have more or less used a similar brand identity throughout their history, shifting from a red dominant scheme, to a blue dominant theme in recent years. While the identity has been relatively clean over that...
The Boston Celtics, winners of an NBA-record 17 championships, are steeped in tradition. From Auerbach and Bill Russell to Larry Bird and Kevin McHale all the way to Kevin Garnett and Paul Pierce, the Celtics have a storied history to be proud of. Despite this,...
