After a 15 year absence, NHL hockey returned to Winnipeg with the relocation of the former Atlanta Thrashers. While the current incarnation of the Jets settled on a color palette of polar night blue, aviator blue, silver, red, and white, my version fully embraces the...
The New York Islanders employed a lighthouse logo from 1995 to 1998. In that vein, I created a lighthouse roundel with a dock rope border. I also stylized the team's classic NY logo into a rondel and a standalone version. The final piece of the...
While the current Carolina Hurricanes logo is supposed to represent a puck in the eye of a hurricane system, the level of abstraction it employs leaves fans wanting more. I wanted to show a more tangible representation of the massive storm system, so I developed...
There are few icons more synonymous with the City of Brotherly Love than the Liberty Bell. The primary logo in this concept is a flying Liberty Bell rendered in black and orange. The secondary is a revised version of the Flying-P, while a classic airman...
From 1998 to 2007, the Flames had an alternate logo that was rather ambiguous. At first glance it looked like a dragon due to the flames shooting out of its nose. Turns out, it was actually a horse signifying Calgary's reputation as a rodeo city....
My goal with the Ducks was to revive the goalie mask duck, but with more edge and less Disney. I rotated the mask from a three-quarters position to a head-on orientation ready to take on all challengers. Behind the mask are a pair of crossed...
The Devils get their name from the legend of the Jersey Devil, a mythical beast who stalked the forests of southern Jersey terrorizing residents. From this legend I developed a primary mark as haunting as the legend itself. My devil has sunken, maniacal eyes, horns,...
For Arizona, I wanted to set the scene of the Arizona desert at night. The primary logo features a lone coyotes howling at a graphic moon against the night sky. A standalone coyote, a full signature with the wordmark, and a moon-and-cactus southwestern badge round...
The Capitals currently use a wordmark as their primary logo. Although not unprecedented within their own history and among other teams, it seems like a lost opportunity given the abundance of historic landmarks and patriotic imagery available. The primary logo I developed showcases the U.S....
In 2007 the Canucks went back to their original color of royal blue and kelly green. During that chromatic transition the kept their Orca-C logo, much to the chagrin of their fans. When hockey fans think of The Whale, their minds go to Hartford, CT,...
