Miami Marlins

Miami Marlins Logo Concept Miami Marlins Logo Concept Miami Marlins Brand Identity Miami Marlins Uniforms Miami Marlins Uniforms

Miami Marlins

The Marlins franchise was born alongside the Colorado Rockies in 1993. In their inaugural season they were the first MLB team to wear teal, before the Mariners and Diamondbacks would also adopt the shade. The Florida Marlins wore teal caps with teal pinstripes at home and teal caps with black brims with their road greys. In 1996, the Marlins would change to a black cap with their classic F-Fish mark for both home and away games. In 2003, the team would continue phasing out teal, as the pinstripes and team name would switch over to the dark side. The biggest change came in 2012 as the Marlins would jettison teal entirely, along with Florida as an identifier. The new Miami Marlins would wear black, orange, electric blue, and yellow. That look lasted for seven seasons despite an almost immediate unflattering reaction from fans until 2019, when the team would update their look again. The new scheme used a palette of black, electric blue and a light red. My Marlins redesign finds a balance between the detail of the original marlin and the simplicity of the last two iterations. With a revised color palette of electric blue, black, magenta, and graphite, I give the marlin more detail than the current mark without the trap of trying to show every scale to which the original falls victim. The new marlin is placed against a black diamond outlined in blue with magenta and graphite accents above the team name to create the primary logo. The diamond/marlin is also used as a sleeve patch without the team name, while the standalone marlin appears as a cap icon. The other cap logo is a stylized art deco-M. The classic marlin is brought back with a serifed-M for throwback designs. The art deco-inspired typeface evokes Miami neon and nightlife. The home uniforms place MARLINS in black across the chest with a number in magenta on the player’s left side. The trim along the collar, sleeves, and pants is blue with magenta. Electric blue socks with black and magenta striping pairs with either a blue cap with a black brim, or a black cap with a blue brim. The away uniforms can also be paired with the black or blue cap but start with a graphite base and bright blue type with the exception of the magenta numeral on the player’s left torso. The throwback-inspired uniforms evoke the original Marlins with teal caps and pinstripes. There are two alternate jerseys: an electric blue jersey with the standalone marlin on the left chest, as well as a black jersey with MIAMI in blue and a neon magenta accent across the city name. The batting practice caps are black with a blue front and the M logo, while the training jerseys are blue with black sleeves and the city name across the chest.

Date

April 29, 2019

Category

Baseball, MLB