Arizona Coyotes

For Arizona, I wanted to set the scene of the Arizona desert at night. The primary logo features a lone coyotes howling at a graphic moon against the night sky. A standalone coyote, a full signature with the wordmark, and a moon-and-cactus southwestern badge round out the logo set. The typeface is strong and angular with elements of a southwestern pattern adorning the sides of the script. That same southwestern pattern makes its way onto the home and away uniforms. The third, featuring the coyote against the night sky howling at the player number and moon is certainly unconventional, but then again so is a hockey team in the Arizona desert.