D-Fi Brand

Working with Dylan Fisher, the mind behind the D-Fi Brand, the goal was to create a mark that was equal parts iconic and legible. The logo needed to not only express the brand name, but also represent the company in pure icon form with no further explanation necessary. The result was a mark that not only contains clear letterforms, but can also be worn as a shield. Rendered in a minimal black-and-white scheme, the mark works economically and with a refined sense of purpose. The main mark works for t-shirts, social media, and other square and vertical applications, while the horizontal version is intended for the website header. The icon version offers a clear presentation when space is at a premium or when the name has previously been announced elsewhere on the piece.