Montréal Alouettes

Montréal has had and on-again, off-again relationship with the CFL. Despite the team first suiting up in 1946, they have folded twice only to be revived again both times. The first iteration of the Als played from 1946 to 1981 and won four Grey Cups. A year after their initial collapse, they came back in 1982 as the Montréal Concordes before returning to Alouettes in 1986. They would fold again the next year. The current Alouettes franchise began play in 1996, courtesy of the former Baltimore Stallions ownership. The Stallions were the most successful US franchise in the CFL’s American experiment. Over the decades, Montréal would see most of its success in the 1970s and 2000s. The initial Als uniforms featured crimson and white jerseys with a triple stripe on each sleeve. The team used both crimson and winged white helmets during this time. The next era involved green and white jerseys with red trim and a white helmet with a geometric lark head on each side. The 1974 redesign would usher in a crimson and royal scheme as well as a couple Grey Cups. The uniforms features royal helmets and contrast-color sleeves. The 1980s saw a return to a red and white-centric scheme, but with royal blue accents. The team would wear white helmets at this time. The 1996 team would be primarily blue and silver with crimson accents, switching to a more crimson-centric scheme for the new millennium. The Als more recently rebranded to a navy-and-red scheme with a stylized M-bird mark.

My Alouettes redesign returns to the crimson and royal scheme. The primary icon consists of a lark head against a royal circle with ALOUETTES DE MONTRÉAL below it in a modern sans serif to make the team signature. A partial mark of ALS and a secondary of a flying lark fill out the logo set. The patch adds the team name around the lark head in a circle, while the mascot shows the lark standing tough. The helmets include a gloss white primary with a tri-color stripe down the middle, a gloss royal secondary with an oversized lark head, and a satin white classic with the crimson lark wings gracing each side. The crimson home, white away, and royal alternate uniforms feature a single broad shoulder stripe with contrast-color sleeves, a recall of the team’s 1970s aesthetic. The classic uniforms go all the way back to the 1950s with crimson and white jerseys containing a triple stripe on each sleeve, atop white pants with two thin crimson stripes on each leg.