Philadelphia Eagles

While the Eagles began play in 1933, they did not wear their signature green until the 1935 season, opting for a powder blue and athletic gold scheme for their first two seasons. That 1935 season would see the introduction of their signature hue, but the tinkering lasted throughout much of their early history. Sometimes the Eagles opted for a contrasting shoulder yoke design, other times using a solid green jersey with white numbers. The Birds intermittently wore a two-stripe pattern on the sleeves of their away white jerseys. The 1954 season marks the first time Philly wore their iconic winged helmets, while 11 seasons later the team settled on a consistent home and road jersey design: a double-stripe pattern on both the sleeves and shoulders. From 1970 to 1973, the Eagles would unveil some of the biggest changes in their uniform history, opting for white helmets with green wings and solid green (home) and white (away) jerseys with black trim around the player numbers. They would go through another redesign in 1974, returning to green helmets and opting for new jerseys with seven stripes and silver pants. The stripes were somewhat reduced over the course of that era, until the 1985 season, when the team would unveil another new set of jerseys. These new jerseys with solid green or white with black trim outlining the numbers and a full-body eagle carrying a football on each sleeve. Fast forward to 1996: the Eagles are looking to shake up their brand again, unveiling a new color scheme and logo set. Kelly green was gone in favor of midnight green, black was used more, the helmet wings were modernized and given more dimension, and the team unveiled a new uniform font to be used on the player names and numbers. The silver pants were gone, replaced by options for white and midnight green pants. With the new color scheme and brand identity in place, there were still some uniform nuances to finalize. The current jersey designs were first worn in 1999, after some edits to the collars and sleeve area. The team made one more planned edit to their uniforms in 2012, updating their pant striping to be consistent between the midnight green and white offerings. After Nike took over the NFL uniform contract, the Eagles kept their old template for a season before switching to the new Nike fabrics and construction, but could not wear their midnight green jerseys for the first half of the 2014 season because of production issues around the midnight green color. The final product of that manufacturing issue has resulted in slightly more teal jerseys in recent seasons. My Eagles rebrand takes a fresh look at the franchise, mixing old and new. In the “old” category, I returned the team to a kelly green-and-silver scheme. With the revived color palette comes a new logo set, featuring a front-facing eagle head inside a shield as the primary icon, and an E-Wing mark as the secondary logo. The new typeface is a stout block serif with notches cut into the upper left corners of the letterforms and diagonal strokes on the upper right and lower left corners of the characters. An interlocking PE and the current eagle-head mark complete the logo set. The helmets are kelly green with a metallic finish and silver facemarks, featuring the new eagle head crest on each side. The home jerseys are kelly green with white type and sublimated striping across the shoulder yoke. EAGLES appears just below the NFL Shield on the collar. The white away jerseys are white with green type and the same sublimated striping pattern on the shoulders. Both the home and away jerseys can be paired with silver or kelly green pants. While this new scheme focuses on kelly green and silver, I decided to use a black base for the alternate, or third, jerseys. The black jerseys feature green type and the sublimated shoulder stripes and can be paired with black or green pants. The throwback-inspired uniforms feature a similar design to the team’s Super Bowl-winning threads, with midnight green helmets and jerseys, drop shadow names and numbers, and white pants.