Boston Pride Hockey, not to be confused with the women's Boston Pride of the NWHL, is a non-profit organization dedicated to providing a safe and welcoming environment for LGBTQ+ people to learn, watch, and play hockey. In September 2018, I was approached by the leadership of BPH...
Working with Dylan Fisher, the mind behind the D-Fi Brand, the goal was to create a mark that was equal parts iconic and legible. The logo needed to not only express the brand name, but also represent the company in pure icon form with no...
Working with Lance Scott, head coach/owner of RedZone Elite and former NFL center, we developed an identity that conveyed both the speed and toughness necessary to play football at a high level. At the crux of the script is the iconic Z-football, which also works...
In late 2008, I was approached by the Clinton LumberKings of the Midwest League to develop the branding for their upcoming All-Star Game. Working directly with the Director of Broadcasting and Media Relations at the time, I developed a number on concepts to present to...
