Boston Bruins

Boston Bruins Crest Logo Boston Bruins Secondary Logo Boston Bruins Wordmark Logo Boston Bruins Brand Identity Boston Bruins Uniforms

Boston Bruins

The Boston Bruins are another Original Six team with a wealth of history. My goal with them, however, was to emphasize the bruin over the B. The primary logo is comprised of a prowling black bear accented with slash marks. The rest of the logo set contains an update of the classic B-Spoke, a standalone slashed-B, and a spoke bruin. The typeface is an angular block serif that represents a combination of strength and speed. The home and road uniforms are a tasteful update of the current set, while the alternate blends elements of the Bruins’ visual history from the 1950s and 60s.

Date

June 29, 2017

Category

Hockey, NHL