Brooklyn Nets

When the Nets moved to Brooklyn in 2012, Jay Z was called in to help with the rebrand. The result was a move to a simple BK-inspired color palette of black and white and a straightforward type treatment once used on the subway system under Gotham. It instantly became a classic identity among the NBA. My concept takes some of the best parts of that brand and adds in a ball/hoop mark that is placed inside a roundel. The ball/hoop icon is also used inside a diamond and in a standalone capacity. The BK graffiti mark adds a flair to an otherwise traditional set. The typeface is updated to add a little vintage flair. Instead of simple trim, the Icon and Association uniforms add an argyle pattern to the sides, a reference to the twice-Eastern Conference Champion Jason Kidd Nets. The Alternate uniform places the BK mark alongside a blacked out numeral with simple white trim, while the Pride uniforms add a grey base to the classic ABA threads. The Nets court keeps the herringbone wood inlay, but updates the lanes with argyle trim and the new wordmark on the baselines.