New Orleans Pelicans

The New Orleans Pelicans actually began play as the original Charlotte Hornets in 1988. The team moved to New Orleans in 2002 and played two seasons in Oklahoma City in the wake of Hurricane Katrina. In 2013, the team had new ownership and that new ownership decided to rebrand the team as the New Orleans Pelicans (which paved the way for the Hornets name to return to Charlotte). A color palette of creole blue, purple, and athletic gold was replaced by navy, red, and metallic gold. The Hornets/Pelicans franchise wasn’t the Crescent City’s first experience with the NBA, however. The Jazz played in New Orleans from 1974 to 1979 before moving to Utah, and wore purple, athletic gold, and green. My concept plays off multiple eras of New Orleans basketball, combining the Pelicans name with a color scheme of deep purple, emerald, and old gold. The primary logo places an ornamental NEW ORLEANS script in a marquee above a Pelican/Fleur-de-Lis icon. The Bird-de-Lis can also stand by itself or break down to the bird head icon. The secondary logo places a Crescent/Basketball mark within a roundel containing NEW ORLEANS BASKETBALL. The NO monogram from the secondary appears in a standalone capacity for small applications. The typeface is squared off with a level of ornamentation suitable for N’Awlins. The Icon and Association uniforms place the wrought iron pattern on the sides of the jerseys and shorts in a curved manner that contours around a player’s movement. NEW ORLEANS appears on the chest as a sign of the city’s unbreakable spirit. The Alternate is similar to the Icon, but swaps purple and green and places PELICANS on the chest. The Pride uniforms start with a black base and solid gold typography. NOLA appears across the chest while the neck trim mimics Mardi Gras beads. In addition, the purple side panels contain a subtle wrought iron pattern. The court also makes use of the wrought iron pattern along the purple boundaries and is complemented by emerald in the paint and a light wood stain throughout.