Golden State Warriors

In 1962, the Philadelphia Warriors moved across the country to San Francisco, becoming the San Francisco Warriors. During the late 60s and into the beginning of the 70s the team started playing more and more games in Oakland, leading them to adopt the Golden State moniker in 1971. The team’s most famous logo, an athletic gold circle containing a blue illustration on the Golden Gate bridge and THE CITY above it, was used between 1969 and 1971. From 1971 to 1997 the team used different version of a circular mark with the state of California and a blue star over the Bay Area. Then came the dark ages, in which the team traded its royal and gold scheme, for navy, gold, and orange and a logo depicting a futuristic warrior against a basketball above a Warriors wordmark. In 2010, the team eschewed that unpopular scheme for a circular mark of the Bay Bridge connecting San Francisco and Oakland rendered in their traditional royal and athletic gold. My concept celebrates the team’s impending move back to San Francisco by integrating the Golden Gate Bridge with a basketball and a pattern of connected W’s over a WARRIORS wordmark. The primary logo also breaks down into a circular mark without type. To round out the logo set, I developed a warrior helmet mark, a trolly SF icon, and a circular logo that reimagines a modern take on THE CITY. The uniforms feature a bridge pattern on the shorts, and the W pattern on the collar and arm holes. The player number is contained within a circle of Dubs. While the Association uniform is white with WARRIORS on the chest, the Icon edition is royal blue and says GOLDEN STATE and the third jersey is charcoal grey and simply says STATE. The Pride uniform is a faux-back that revives THE CITY uniforms with an athletic gold base and the circular bridge logo on the chest. The back of the jersey contains the trolley car with the player number in it and the name below. The court is a clean minimal take that adds more blue back into the setting while the lanes stay athletic gold.