Since 1988, the Miami Heat have only updated their logo once, and it was essentially a color change, removing the red/orange gradient for cardinal and athletic gold and adding a black stroke around the mark. One issue the Heat's branding has had since the NBA...
The Kentucky Colonels were one of only two teams that neither moved, changed their nickname, nor folded during the duration of the ABA. Unfortunately, they did not survive the 1976 ABA-NBA merger, unlike the Indiana Pacers. Born in 1967, the Colonels originally sported a kelly green...
The Oakland Oaks were a charter member of the ABA in 1967, playing two seasons across the Bay from the NBA's San Francisco (at the time) Warriors. Adding fuel to the rivalry was former Warrior Rick Barry, who sat out the 67–68 season and joined...
In 1997, when the Washington Wizards changed there name from the Washington Bullets in order to downplay gun violence in favor of a more family-friendly name, they unveiled a logo that drew the ire of the Association for how the abstraction of the wizard mascot...
From a branding standpoint, the Blazers have been a model of consistency by occasionally tweaking their identity rather than overhauling it. Their primary mark has always featured an abstraction of the five-on-five game, with lines symbolizing the players running down the court and back. My...
After showing the League from 2005 to 2007 that Oklahoma City could support pro basketball by offering the Hornets a temporary home after Hurricane Katrina, the Seattle Supersonics decided make a controversial move to the Sooner State. The team was somewhat rushed in the development...
The New Orleans Pelicans actually began play as the original Charlotte Hornets in 1988. The team moved to New Orleans in 2002 and played two seasons in Oklahoma City in the wake of Hurricane Katrina. In 2013, the team had new ownership and that new...
The Suns have worn purple and orange since their inception in 1968, but in recent years, they've reduced the role purple has played by removing it from everything but the road uniform in 2013. This summer, with the Nike switchover, the team's Icon and Association...
Since moving from Dallas in 1973, the Spurs's logo has always featured a SPURS wordmark with a literal spur on the U. Over the years, the team added a pastel paint splash which was replaced with a southwestern themed holding shape before being removed when...
Much of the Rockets' history has been built around a simple red and athletic gold scheme. In 1995, that changed when the team unveiled a rebrand in navy, red, and silver, complete with boldly pinstriped uniforms. In 2003, the team dropped the navy to focus...
