The Pistons' brand identity has been rather consistent over the years, with the exception of a period from 1996 to 2001 when the team sported teal, black, cardinal, and athletic gold uniforms. It was the 90s and Detroit got sucked into the teal and purple...
Since their days in the ABA, the Pacers have vacillated between uniforms that push the envelope and more classic designs. Throughout all the changes, however, the logo has been very consistent, featuring a basketball inside a capital P. While the original mark featured a hand...
In 1976, the Nuggets entered the NBA as one of four teams kept in the NBA-ABA merger, along with the Spurs, Nets, and Pacers. From 1976 to 1982, the Nuggets used a fairly simple scheme of royal and athletic gold with hints of red in...
When the Nets moved to Brooklyn in 2012, Jay Z was called in to help with the rebrand. The result was a move to a simple BK-inspired color palette of black and white and a straightforward type treatment once used on the subway system under...
There is much to be happy with regarding the Mavericks 2001 rebrand, from an updated color palette of royal, navy, and silver to focusing on a white stallion as the primary symbol. There are also parts that haven't aged as well. The typeface has become...
Born in 1989, the Orlando Magic have struggled to craft an iconic identity. The previous versions have focused on a streaking basketball with stars (and later lightning) in blue, black, and silver. My concept adds a bit of mystery and ferocity to the brand. A...
Since moving out west in 1960, the Lakers have become the team most synonymous with Hollywood and its culture. Stars such as Jack Nicholson, Leonardo DiCaprio, Ice Cube, and at least half of the Red Hot Chili Peppers are noted fans who can regularly be...
The Knicks began play in Gotham in 1946 and haven't looked back. Over the decades, the uniforms have changed, but the blue and orange have remained. My concept reminds everyone exactly where the Big Apple is by placing part of the iconic New York skyline...
The Sacramento Kings came into the league as the Rochester Royals, and upon doing so, embarked on a 40-year journey through the Midwest en route to Sacramento. In spite of playing in Cincinnati, Kansas City and Omaha in between, the Kings maintained stability in their...
