NBA

Indiana Pacers Logo Concept

Indiana Pacers

Since their days in the ABA, the Pacers have vacillated between uniforms that push the envelope and more classic designs. Throughout all the changes, however, the logo has been very consistent, featuring a basketball inside a capital P. While the original mark featured a hand...

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Denver Nuggets Logo Concept

Denver Nuggets

In 1976, the Nuggets entered the NBA as one of four teams kept in the NBA-ABA merger, along with the Spurs, Nets, and Pacers. From 1976 to 1982, the Nuggets used a fairly simple scheme of royal and athletic gold with hints of red in...

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Brooklyn Nets Logo Concept

Brooklyn Nets

When the Nets moved to Brooklyn in 2012, Jay Z was called in to help with the rebrand. The result was a move to a simple BK-inspired color palette of black and white and a straightforward type treatment once used on the subway system under...

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Dallas Mavericks Logo Concept

Dallas Mavericks

There is much to be happy with regarding the Mavericks 2001 rebrand, from an updated color palette of royal, navy, and silver to focusing on a white stallion as the primary symbol. There are also parts that haven't aged as well. The typeface has become...

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Orlando Magic Logo Concept

Orlando Magic

Born in 1989, the Orlando Magic have struggled to craft an iconic identity. The previous versions have focused on a streaking basketball with stars (and later lightning) in blue, black, and silver. My concept adds a bit of mystery and ferocity to the brand. A...

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Los Angeles Lakers Logo Concept

Los Angeles Lakers

Since moving out west in 1960, the Lakers have become the team most synonymous with Hollywood and its culture. Stars such as Jack Nicholson, Leonardo DiCaprio, Ice Cube, and at least half of the Red Hot Chili Peppers are noted fans who can regularly be...

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New York Knicks Logo Concept

New York Knicks

The Knicks began play in Gotham in 1946 and haven't looked back. Over the decades, the uniforms have changed, but the blue and orange have remained. My concept reminds everyone exactly where the Big Apple is by placing part of the iconic New York skyline...

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Sacramento Kings Logo Concept

Sacramento Kings

The Sacramento Kings came into the league as the Rochester Royals, and upon doing so, embarked on a 40-year journey through the Midwest en route to Sacramento. In spite of playing in Cincinnati, Kansas City and Omaha in between, the Kings maintained stability in their...

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Utah Jazz Logo Concept

Utah Jazz

The Jazz moved from New Orleans to Salt Lake City in 1979, keeping the nickname, logo, and Mardi-Gras inspired color scheme of purple, green, and gold. While the nickname endures to this day, the logo and color scheme were changed prior to the 1996-97 season....

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Atlanta Hawks Logo Concept

Atlanta Hawks

The Hawks have bounced around chromatically speaking, initial using a blue and red color scheme upon arriving in Atlanta. That era was followed by two years of royal and kelly green before the team settled on red and athletic gold for 20 years. In 1992,...

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