After ending a streak of 25 consecutive playoff appearances and retiring the famed Joe Louis Arena, the Red Wings are beginning new chapter in the storied history. My Red Wings redesign starts with a new primary D-Wing logo, beveled to insinuate the chrome of Detroit's...
There are few symbols that evoke New York more than Statue of Liberty. Since 1875, it has stood (quite literally) for the American Dream. The primary logo I created for the Rangers harnesses that symbolism into an aggressive head of the famed monument that says...
The Nashville Predators have used variations of the same big cat logo since their inception in 1998. In 2011, they simplified the mark to make it less chrome-like. My rendition of the primary logo features more more rugged sabertooth tiger with more of the team's...
Before embracing the City of Champions' signature black and gold at the end of the 70s, the Penguins sported a powder blue and navy palette. I blended a few eras of Pens history into a black, vegas gold, and powder palette. The logo follow the...
The Panthers changed their logo in 2016 from a leaping panther to a more stoic big cat on a shield. In the process they de-emphasized the tropical aspects of South Florida. My Panthers logo contains a snarling panther against an abstract sun. A standalone panther...
I may be in the minority, but I really like the Oilers in navy. Starting with a color palette of navy, rust, and metallic gold, I developed a mark that showcased the oil derricks of northern Alberta against the Canadian Rockies. I also created an...
The NHL hasn't dropped a puck in Québec City since 1995. The following season, the former Nordiques were the Colorado Avalanche en route to a Stanley Cup championship. I wanted to keep their signature light blue, but I paired it with navy and old gold...
An Original Six team in the single largest hockey market in North America, the Toronto Maple Leafs are steeped in tradition. Surprisingly, the team have tweaked or changed it logo numerous times throughout its history. My take on the Leafs is decidedly more modern and...
In 2011, the Tampa Bay Lightning unveiled a new scheme that looks eerily like a cross between the Maple Leafs and the Red Wings. I wanted to take them back to their roots by reinstalling black and silver to complement the blue in their scheme....
The current Kings logo was unveiled in 2008 but wasn't promoted to the status of primary logo until 2011, when the team completely removed purple from its color scheme. I looked to continue that trend while constructing an emblem that was less sectioned and more...
