From 1915 to 1924, Seattle was home to the Seattle Metropolitans, a pro team in the Pacific Coast Hockey Association. Their colors were green, cardinal red, and white and they were known for their barber pole striped sweaters. As the Emerald City looks to return...
While the Vegas Golden Knights were born very recently, their branding was quickly adapted by the masses en route to a playoff appearance in their inaugural season. That said, some elements of the design could be reimagined to be more knightly and less spartan. While...
The NHL returned to Minnesota in 2000 after seven season away from the State of Hockey. The new team was christened the Wild in reference to the vast expanses of wilderness in the Gopher State. The team's current logo was designed to be an ambiguous...
The Whalers began their history as a WHA team in 1972, as the New England Whalers, editing their geographic handle to Hartford in 1979. They would continue as the Hartford Whalers until 1997, when the team moved to Raleigh, NC and became the Hurricanes. The...
In 1999, NHL hockey returned to Atlanta for the first time since 1980, when the Flames evacuated Georgia and moved to Alberta. They were named the Thrashers for the Georgia state bird, the brown thrasher. Their color palette included navy, carolina blue, burgundy, yellow, and...
In 1993, the Minnesota North Stars packed their bags for Dallas, Texas. They would drop the "North" from the name as well, since it didn't make much sense while playing in Texas. The would feature a color palette of black, forest green, and metallic gold...
The Bay Area's first hockey team, the Seals, were part of the NHL's "Next Six" expansion. The Seals would call northern California home until moving to Cleveland in 1976 and folding two years later. Fast forward to 1991, when pro hockey would return to the...
The original Ottawa Senators won three Stanley Cups between 1917 and 1934. But it would be almost 60 years until hockey returned to Canada's capital in 1992 with the rebirth of the Senators. The current Sens boast a color palette of Ottawa's signature black and red...
The Buffalo Sabres returned to a modified version of their original logo for the 2010/11 season, and while that mark has some charm the buffalo in it is rendered rather poorly. My Sabres primary logo places a greater emphasis on the buffalo, which is redrawn...
After ending a streak of 25 consecutive playoff appearances and retiring the famed Joe Louis Arena, the Red Wings are beginning new chapter in the storied history. My Red Wings redesign starts with a new primary D-Wing logo, beveled to insinuate the chrome of Detroit's...
